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WISCONSIN WORLDWIDE

Vol. 5 #3, January 2006

Wisconsin Worldwide's mission is to provide you with news and insights on international trade and export opportunities that will help you compete in the global marketplace. If you have comments, critiques or questions please e-mail Stanley Pfrang.

  Canada Goes to the Polls

By Nancy Ward, Director of our Canada Trade Office
Photo of Nancy WardAs a result of an unusual non-confidence vote in the House of Commons Liberal Prime Minister Paul Martin dissolved the Canadian government on November 28 and called an election for January 23, 2006.  The last federal election in Canada was held on June 28, 2004.  While Canadian politics may be very tumultuous, the economy and opportunities for Wisconsin exporters continue to move in a positive direction.

As predicted, the ongoing federal election campaign has been a contentious one.  The Liberals have been in power since 1993 and Paul Martin has been Prime Minister since December 12, 2003.  They have not been able to shake the taint of scandal, regardless of the fact that an independent inquiry report, released in November, exonerated the current Prime Minister and placed the majority of the blame for the "Sponsorship Scandal" on the previous Prime Minister, Jean Chrétien.

The "Sponsorship Scandal" saw millions of dollars of government funds channeled to advertising agencies in Québec for the purpose of promoting nationalism.  Contracts for these funds did not go through the standard government procurement process and were awarded to agencies friendly to the Federal Liberal Party.  This will hurt the Liberals primarily in Québec and help the Bloc Québecois, the separatist party in the province, pick up seats.  This would be extremely damaging for the Liberals as many key cabinet ministers hail from Québec.

Pollsters predict that neither the Liberals nor Conservatives will win enough seats to form a majority government.  The left-leaning New Democrats will likely win enough seats to be a player in any coalition government.  The Bloc will have a stronger role in policy making if it takes the predicted number of seats in Québec.  This could cause more alienation with Western Canada.  Whichever party does worse at the polls, the Conservatives or the Liberals, will probably see a post-election leadership shakeup.  If another minority government is elected it is likely that another election will be called within the next two years.

The enthusiasm for the election is limited as a large portion of the public views it as an expensive process which may not yield a significantly different Canadian political landscape.  The campaign has been fractious with additional scandal being aroused by the use of anti-U.S. sentiment, a police investigation into a potential leak by the Finance Minister’s Office on changes to Income Trust legislation, and a focus on gun control tragically brought to the forefront by a shooting in downtown Toronto on Boxing Day.  The latest polls released January 3 show the Liberals and Conservatives almost even in their support.  However, there are still two weeks left in the campaign and news sources are now stating that we are in the issue leg of the campaign.

Despite the challenges in the political system, Canada’s economic fundamentals are strong; the unemployment rate stands at 6.4 percent, its lowest level since December 1974.  The Canadian dollar is sitting in the 84 -86 cent range vis-à-vis its U.S. counterpart, which is at its strongest rate since the early 1990s.  Despite the strong dollar, exports have remained brisk and the inflation rate is well within the 3 percent range administered by the Bank of Canada.  Thankfully, electioneering is seemingly not having an impact on the economy. 
 

  New EU Directive on Electrical and Electronic Products

EU Flag Since August 2005, companies selling a broad range of electrical goods in Europe have needed to conform to the European Union's WEEE (Waste Electrical and Electronic Equipment Directive) and as of July 2006, those same companies will also need to conform to RoHS (Restriction of Hazardous Substances).  The ten product categories regulated under WEEE include: large household appliances; small household appliances; IT and telecommunications equipment; consumer electronics; lighting equipment; electrical and electronic tools; toys, leisure and sports equipment; medical equipment; monitoring and control equipment; and automatic dispensers.  The RoHS Directive dovetails into WEEE by reducing the amount of hazardous substances (mercury, cadmium, lead, chromium VI, PBB and PBDE) used in product manufacture.  This reduces the occupational risk to recycling personnel, reduces the need for special handling and treatment, and places less toxins into landfills and the environment.

Any business that sells applicable electronic products, sub-assemblies or components directly to EU countries, or sells to resellers, distributors or integrators that in turn sell products to EU countries, is impacted if they utilize any of the restricted substances.

Because these are Single Market Directives, they must be applied in all member states of the European Union, but because they are environmental directives there will be differences in implementation across the member states.  Though many EU member states have delayed implementation of WEEE legislation they are preparing for implementation.

For additional information and updates, please visit http://www.buyusa.gov/europeanunion/weee.html and http://www.rohsguide.com.


  Federal Fee Increase Stopped

State economic development agencies joined together in an advocacy campaign led by the State International Development Organizations (SIDO) to beat back a proposed tripling of federal fees for export promotion services.  In January 2005 the U.S. Commercial Service announced that it would be raising its fees for the “gold key” matchmaking and other international trade services by as much as 300%.  The Commercial Service has always charged for these services to partially defray costs, but the Office of Management and Budget (OMB) ruled that the Department of Commerce must comply with circular A-125 restrictions on favoring individual businesses and required Commerce to charge full cost for these services. 

Through SIDO’s efforts, the House and Senate Appropriations committees introduced language in the 2006 Appropriations bill exempting the Department of Commerce from A-125 restrictions.  This bill was signed into law on Novembers 25.  However, the bill also contained a requirement that Commerce raise $8 million in revenue from fees.  While less onerous than full costs recovery, the new mandate will require Commerce to raise the fees it charges to businesses.

SIDO, in order to protect small exporters, recommends that the current language allowing a waiver from OMB full cost recovery rules be retained in future appropriations cycles.  In addition, SIDO would like Commerce to be exempted from the requirement to raise $8 million in fee revenue.  To comment on this issue, contact Mr. Neal Burnham, Deputy Assistant Secretary, United States Commercial Service, neal.burnham@mail.doc.gov, ph: (202) 482-4767.

  South Central Wisconsin Gets Foreign Trade Zone

The Foreign Trade Zones Board of the U.S. Department of Commerce granted authority for Dane County to establish a Foreign Trade Zone (FTZ) on December 13.

A Foreign Trade Zone is a specific area within the United States, located in or near a port of entry, where certain types of merchandise can be imported without going through formal customs entry procedures.  The goods are not considered to have entered U.S. commerce until they are sold and leave the zone.  This can help a company’s cash flow and saves substantial dollars. 

Benefits of using an FTZ include:

  • Duty Exemption - no duties or quota charges on products temporarily held in an FTZ before being re-exported
  • Duty Deferral - customs duties and federal excise tax deferred on imports until goods leave the FTZ.  A firm's cash flow can be helped by importing in large quantities just a few times a year and paying duties on smaller quantities as they are about to be delivered to customers
  • Inverted Tariff - when imported components are used to manufacture finished products, the finished products often face a lower duty rate than the foreign inputs
  • Logistical Benefits - companies using FTZ procedures may have access to streamlined customs procedures (e.g. "weekly entry" or "direct delivery").


The Dane County Regional Airport compiled the application for FTZ status and two parcels of airport-owned land are included in the initial zone.  Three additional, non-contiguous parcels in Dane and Colombia Counties were included in the zone so that tenants can use multiple forms of transportation - air, rail, and truck.  More parcels can be added later within the eight counties included in the new South Central Wisconsin FTZ (Dane, Sauk, Columbia, Dodge, Iowa, Jefferson, Green and Rock).

There are currently two other Foreign Trade Zones operating in Wisconsin, in Brown County/Green Bay and in Milwaukee.  To learn details about how a firm can use the benefits of the Dane County Foreign Trade Zone, contact Mr. Paul Tessmer, President of Capitol Warehousing Corp., ptessmer@capitolwhse.com, ph: (608) 846-9310 x237.


  Bolivian Election's Effect on Business

Outline map of Bolivia in South AmericaSocialist Evo Morales was elected President of Bolivia on December 18 in a decisive victory dubbed the “leftist landslide in the Andes” by The Economist magazine.  He will be inaugurated on January 22 as the country’s first president of indigenous descent.  Since his election he has already visited his leftist colleagues Fidel Castro in Cuba and Hugo Chávez in Venezuela.  The president-elect has also visited Spain, France, Belgium, South Africa, China and Brazil.

During the campaign, Mr. Morales declared his intention to nationalize the country’s natural gas reserves.  Foreign investors in the oil and gas industry are already feeling the pain from the new Hydrocarbons Law put in place in May, requiring these investors to pay increased royalties and taxes.  Their current contractual rights may be further weakened under the new government.

However, when assuming office, Mr. Morales may have to reconsider his plans for the industry.  There is significant investment in the Bolivian energy industry from other left-leaning countries such as Brazil and Spain.  Brazil, as the largest importer of Bolivian gas, and with the leftist but market-friendly government of Lula da Silva, may have influence in Morales’ decisions.  While in Europe, Mr. Morales met with representatives of Spain’s gas company, Repsol YPF, which also has large investments in the country.

Despite the political turmoil present in Bolivia over the past several years, U.S. and Wisconsin exports have grown to this poor South American country.  While U.S. exports through September of 2005 grew by 13.5% over the same time period of the prior year, Wisconsin’s exports have shown a stronger growth of 123% to almost $2 million.  Top export products from Wisconsin include electrical machinery, industrial machinery, furniture and bedding, and medical devices.


  New Wisconsin International Website

A new website, http://international.wi.gov, has been introduced to help state residents find international resources and introduce Wisconsin to business people, travelers, and educators in other countries.  While the International Division at the Wisconsin Department of Commerce (Commerce) is the primary state agency involved with international activities, many other elements of state government are engaged in international activities.  Commerce has created the new website to link information on the various international services and programs in one useful location.

The State of Wisconsin's international activities are not just limited to trade missions and promoting exports.  Every year Wisconsin welcomes thousands of international students and we encourage Wisconsin students to study abroad in order to increase their ability to succeed in an ever more interconnected global community.  Cultural exchanges increase the bonds between Wisconsin and other regions.  More and more international tourists are discovering the joys of vacationing in Wisconsin.

The site provides links to the Departments of Agriculture, Trade and Consumer Protection; Public Instruction; Tourism; Natural Resources; Financial Institutions; Workforce Development; and Administration plus the Wisconsin Arts Board, the UW-System, and the Technical College System.  The home page is currently viewable in Chinese, French, German, Japanese and Spanish.  Subsequent pages will be translated in coming months. 


  Worldwide Biotech Contacts at Wisconsin's Doorstep

BIO2006 logoBIO, the world’s largest marketplace and idea exchange for the biotech industry, will be held in Chicago April 9-12, 2006.  While practically at our doorstep, Wisconsin participants will have the opportunity to make contacts with potential joint venture partners, investors, academics and researchers, and customers from over 24 countries.  To help Wisconsin firms identify key contacts from among the 20,000 participants and schedule one-on-one business meetings with international contacts, the Wisconsin Department of Commerce is offering the International Business Matchmaker (IBM) Service.  We will work with our overseas trade offices and other international contacts to introduce you to key players from Australia, Canada, Europe, Japan, Taiwan, and elsewhere in order to maximize your time at BIO.  The IBM Service is free of charge and will be available during all three days of the conference.  Contact Mr. Brad Schneider, bschneider@commerce.state.wi.us, ph: (920) 420-1796, for more information. 

  China Industrial Machinery Market

Outline map of ChinaU.S. industrial machinery exports to China have experienced healthy growth over the past several years.  In 2004 they amounted to $6.2 billion and they grew by 15% in the first three quarters of 2005.  Wisconsin is the #7 state for industrial machinery exports to China, selling over $186 million worth of industrial machinery to China between January and September of last year.

China has become the world’s largest machine tool consumer and importer.  The majority of imported equipment includes grinders, lathes, spindles, tool carriages, ball-screws, tool system manipulators, high-speed protectors, and precision tools.  China primarily depends on imported machine tools and integrated products that are high speed, precise, intelligent, environmentally friendly, high quality, and efficient.

The growth in machinery exports to China over the past several years is driven by:

  • Demand for superior quality and precision technology
  • Expansion of China’s manufacturing capacity and increased competition among domestic manufacturers for quality output
  • Influx of foreign invested manufacturing facilities requiring world -class machinery
  • WTO mandated tariff reductions


In order to deal with the increased market opportunities and competition resulting from entry into the WTO, China has placed high emphasis on upgrading its conventional industries with more advanced high-tech machinery and equipment. 

China is also moving rapidly to restructure the state-owned enterprises.  China's "Revitalize the Northeast" initiative provides policy and financial incentives for enterprises in the country's "Rust Belt" to invest in fixed assets, including a de facto exemption from the value-added tax on imported assets.  As of July 2005, foreign-ownership of infrastructure and transportation enterprises is allowed in the Northeast.  Mining, light rail, and port equipment are also in demand in the Northeast.

To help U.S. firms take advantage of this opportunity, the Commercial Service at the U.S. Consulate in Shenyang, Liaoning Province, is organizing a "U.S. Pavilion" at the 5th China International Equipment Manufacturing Exposition (CIEME 2006) to be held August 29-September 2, 2006 at the Shenyang International Exposition Center.  This is the only show in Northeast China with an official U.S. presence.  U.S. firms participating in the 2005 show reported $5 million in sales and four sales agents identified.  Participation in the U.S. Pavilion includes a nine square meter booth, coordination of product demonstrations and seminars, briefings by U.S. government officials, and a business reception with potential Chinese customers.  Wisconsin's Trade Promotion Office in Shanghai can also conduct an Agent/Distributor Search in advance of the show and arrange meetings with important business contacts.  To learn more about the China market for industrial machinery, contact Ms. Beng Yeap, Asia Specialist, byeap@commerce.state.wi.us, ph: (608) 266-1480.


  Job Opening at Department of Commerce

The Wisconsin Department of Commerce, Division of International Development is seeking to hire an international trade/export consultant.  Duties include developing and administering the state’s international export assistance programs in Southwest Wisconsin; providing technical assistance to industrial firms; organizing trade missions and trade shows; developing working relationships with state and federal agencies and organizations; performing research, analysis, and consultation related to international trade policy; developing and administering the state’s foreign investment program; and planning and conducting training, workshops, seminars, and conferences.  Candidates will need knowledge of international trade and export processes; knowledge of products, services, and characteristics of Wisconsin businesses; knowledge of foreign markets; research and analytical skills; knowledge of: export sales and marketing, management of overseas trade shows, exporting workshops/ seminars, market research, and international cultures.  Qualified candidates will also need effective oral and written communication and personal relations skills.

The starting salary for this position is between $41,960 and $48,024 per year, depending on qualifications, plus excellent benefits.  A twelve-month probationary period is required.  This position is not represented by a bargaining unit.

HOW TO APPLY:  Apply with Application for State Employment form (OSER-DMRS-38), a current resume, and a paper limited to 3 pages describing in detail your education level and your experience in the following areas: 1) export /market development (include description of employer and number of years experience and specify all countries you have experience with);  2) overseas trade shows; 3) export financing and international product transportation; 4) market research (including foreign markets).  Be sure to describe your responsibility for organizing and developing these program areas.  This paper is the examination for this position.  Send application materials by January 26, 2006 to:

Ms. Judy Arzt
Commerce Human Resources
201 West Washington Avenue
PO Box 7970
Madison, WI  53707-7970

jarzt@commerce.state.wi.us
ph: (608) 266-9647
FAX (608) 266-0182

Materials will be evaluated and the most qualified applicants will be invited to participate in the next step of the selection process.


  Export Award Nominations Sought

Award imageWisconsin companies that have successfully undertaken exporting initiatives will want to enter the annual Governor's Export Achievement Awards Competition.  The awards will be presented at the 42nd Annual Wisconsin International Trade Conference, to be held May 9 in Milwaukee.  Each year the Governor recognizes firms and organizations that have achieved extraordinary results in international sales or have contributed to Wisconsin's increased ability to compete in a global market. 

Any agricultural, forestry, industrial, high technology or service enterprise successfully engaging in or assisting in the export of Wisconsin-origin products or services can be nominated.  The awards are presented in categories based upon size and industry and include:

  • Small and Large Agricultural Exporter - food, farm, or forestry products
  • Small and Large Industrial Exporter - non-agricultural manufactured products
  • Small and Large Service Exporter - services provided to customers in other countries
  • Small and Large High Tech Exporter - scientific, medical, or other cutting edge products.


An Export Assistance Award is also presented to firms or organizations that provide international business services to customers in Wisconsin. These can include educational, financial, language, logistical, legal, or other service providers that have helped Wisconsin exporters succeed.

Applications can be obtained at http://www.commerce.wi.gov/ie/IE-ExportAwards.html or by calling (608) 267-0587.  The deadline for submitting nominations to the Wisconsin Department of Commerce is April 7, 2006.


  Overseas Office Directors' Visit Scheduled

Mark your calendars - the directors of Wisconsin's trade promotion offices in Canada, Mexico, Brazil, China, and Europe will be in Wisconsin the week of May 8-12.  Their visit is scheduled to coincide with the 42nd Annual Wisconsin International Trade Conference to be held May 9 in Milwaukee.  The directors' itinerary has not yet been finalized, but as in past years, they will be traveling to several locations around the state in addition to Madison and Milwaukee.  If your firm or organization would like to sponsor a visit to your community, contact Ms. Christine Stamm, cstamm@commerce.state.wi.us, ph: (608) 264-7824.


  Complying with U.S. Export Regulations

While the U.S. federal government encourages exports, national security issues require the government to limit or license exports to certain countries, businesses, and individuals.  Depending upon the product and destination, different regulations may apply.  To ensure that your firm is complying with U.S. law and not endangering national safety, it is important for your firm to keep on top of the regulations and integrate the export compliance process into your business procedures.

In 2005 a California company pled guilty in the Northern District of California to one felony count of exporting digital oscilloscopes to Israel without a Bureau of Industry and Security license.  Even though the United States has a trade relationship with Israel, the sale of these oscilloscopes, with sampling rates exceeding 1 GHz and capable of being utilized in WMD development and missile delivery fields, are controlled for nuclear nonproliferation reasons.  The firm was sentenced to a $50,000 criminal fine, assessed a $150,000 administrative penalty, and had its export privileges suspended for five years.  Additional information on export regulations can be found at the website of the Bureau of Industry and Security (http://www.bis.doc.gov).

The next meeting of the International Credit Executives (ICE) will address export compliance issues.  You will be able to hear from representatives of the Department of Homeland Security as well as Wisconsin companies that are meeting their obligations.  The meeting will take place from 9:00 am to 3:00 pm on Tuesday, January 24 at the Four Points Sheraton Milwaukee North in Brown Deer.  For more information, contact Ms. Dianna Rowinski, diannar@nacmwi.org, ph: (262) 827-2880 ext. 225.


  Northeastern Wisconsin Global Trade Conference

The 4th Annual Northeastern Wisconsin Global Trade Conference will be held on Tuesday, April 11, 2006 at the Bridgewood Conference facilities in Neenah.  The event will again be co-hosted by 6th District Congressman Thomas Petri and 8th District Congressman Mark Green.  This one day conference is designed to provide the knowledge, skills, and connections to enhance participants' export skills and capabilities.  A variety of seminar sessions will be led by experts including industry executives and senior federal government officials.  Successful exporters from Northeastern Wisconsin will offer first-hand experience and share effective practices.

Mr. Terry Growcock, Chairman and CEO of The Manitowoc Co., will provide the business keynote address during the opening session.  U.S. Secretary of Commerce Carlos M. Gutierrez is the invited luncheon keynote speaker.

Last year's conference drew 330 attendees.  For more information on the conference and to request registration materials, please contact Mr. Fred Monique, monique@titletown.org, ph: (920) 496-2118.