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IMPORTANT: As of July 1st, 2011, functions once performed by the Wisconsin Department of Commerce have been moved to other state agencies and the Wisconsin Economic Development Corporation. The former Commerce web site will continue to exist for the next several months as resources are moved to new web site locations. We will make every attempt possible to direct our users to the new locations as web resources are moved.

Bureau of Export Development
PO Box 7970
Madison, WI 53707-7970
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Vol. 8 #6, July 2009

Governor Doyle to Lead Mission to Asia
As part of ongoing efforts to partner with Wisconsin firms that are expanding their sales into global markets, Governor Jim Doyle will be leading a Wisconsin business delegation to Asia. Countries to be visited include Japan and China.  Wisconsin firms that need assistance breaking down trade barriers, introductions to key government and business decision makers, or need to learn more about market potential are invited to join the Governor.

The 41st Annual Joint Meetings of the Midwest U.S.-Japan and Japan-Midwest U.S. Associations will take place in Tokyo, Japan, September 13-15, 2009.  Governor Doyle used meetings in 2005 and 2007 as a venue to introduce Wisconsin manufacturing and technology organizations to executives of the largest and most dynamic companies in Japan, including Toyota Motors, Mitsui & Co., Saison Group, Sumitomo Chemical, Kajima Corporation, Toshiba, and Sony.  Mr. Yuzaburo Mogi, President and CEO of Kikkoman Corporation, one of Japan's oldest corporations and the first Japanese-owned firm to establish operations in Wisconsin, chairs the Japan-Midwest U.S. Association.  Mr. Mogi has proven to be an invaluable resource in building relationships with Japanese business leaders.

Following the meetings in Japan, the Governor will take business executives to China with stops in Beijing and Harbin, the capital of Heilongjiang, Wisconsin’s sister-state.  Secretary of Commerce Dick Leinenkugel will lead the delegation to a third stop in Shanghai.  China has weathered the economic turbulence of the last year relatively well and remains a good market for Wisconsin exporters.  The Chinese government’s stimulus plan that was introduced at the beginning of the year was targeted to infrastructure projects that could be implemented quickly and have rapid impacts.  At the same time the banks have been pushed to increase their lending. The government has also introduced some dramatic tax breaks for business.  These actions have combined to push China’s growth back toward an estimated 8% by the end of the year as compared to the 6% that had been predicated earlier.  China is currently Wisconsin’s 3rd export destination (after Canada and Mexico).  As late as 2000 it was ranked 13th.  Wisconsin’s exports to China for 2008 totaled US$1.3 billion, a 4% increase over 2007.

This mission will be coordinated by the Wisconsin Department of Commerce.  To obtain details regarding the Japan/China mission, contact Ms. Mary Regel, Director of the Department of Commerce’s Bureau of Export Development, mary.regel@wisconsin.gov, ph: (608) 266-1767.